Privacy Policy

At AVLFX, we respect the privacy rights and data protection rights of our visitors and customers and recognize the importance of protecting the personal information we collect about you. Our Privacy Policy is designed to help you understand what information we collect and how we use and share that information. This Privacy Policy applies to our Website and Services.

As used in this Privacy Policy, "AVLFX", "we", "us" and "our" refers to Loud Technologies Asia Pte Ltd and its subsidiaries. The "Website" means the AVLFX website operated by Loud Technologies Asia Pte Ltd at or any subsequent URL which may replace it, and the "Services" means Loud Technologies Asia Pte Ltd's business of offering and selling audio, video, lighting and effects products, applications and services, in each case in whatever format they may be offered now or in the future. The Website and Services are collectively referred to herein as the "Offerings".

Information we collect

A. Information related to your interaction with AVLFX and the Offerings and communicating the Offerings

Account creation and contact information
We collect information about you when you (a) create an account on the Website to use the Services and (b) otherwise provide contact information to us via email, mail, phone or through our Offerings, including the form on the "Contact us" page on the Website. This information you provide may include your first and last name, email address, phone number, and billing/shipping addresses. Please see also section "B. Customer data" here below.

Technical, usage and location information
We automatically collect information on how you interact with the Offerings, such as the IP address from which you access the Offerings, date and time, information about your browser, operating system and computer or device, pages viewed and items clicked. We may also collect location information, including location information automatically provided by your computer or device. We use cookies and similar technologies to collect some of this information. For more information, please see the "Cookies" section here below.

Third-party platforms
We may collect information when you interact with our advertisements and other content on third-party sites or platforms, such as social networking sites. This may include information such as "Likes", profile information gathered from social networking sites or the fact that you viewed or interacted with our content.

Other information
We may collect other information from you when providing our Services, such as recording your image on CCTV when you visit our premises or your car number plate when you are using our car park. We may use any such information in accordance with this Privacy Policy or as otherwise permitted by you.

Legal basis
We consider your privacy and data protection rights, collect your personal data only within our legitimate interests, and ensure that the way our Offerings work don't materially impact your rights, freedom or interests.

B. Customer data

You may submit various types of information and data into the Services for purchasing and processing purposes ("Customer Data"). Customer Data may include, without limitation, (a) personal information such as name, email address, phone number, billing and shipping addresses, and (b) information contained in communications and transactions between you and us.

We will only use, disclose and otherwise process Customer Data for the purposes set forth in your agreement with us for the provisioning of the Services ("Terms & Conditions").

Legal basis
We collect, process and store Customer Data to perform our Services under our Terms & Conditions. Without this information, we wouldn't be able to provide our Offerings to you. We also process Customer Data to pursue our legitimate interests under our Terms & Conditions. We consider your privacy and data protection rights, process your personal data only within our legitimate interests, and ensure that the way our Offerings work don't materially impact your rights, freedom or interests.


Cookies are small data files that are placed on your computer or mobile device when you visit a website, mobile app or use an online platform. Cookies are widely used by on-line service providers to facilitate and help to make the interaction between users and websites, mobile apps and on-line platforms faster and easier, as well as to provide reporting information.

Cookies set by this Website are called "first-party cookies". Cookies set by parties other than this Website are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website and/or mobile app and/or platform (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognise your computer or device both when it visits the website and/or mobile app and/or platform in question and also when it visits certain other websites and/or mobile apps and/or platforms.

Some cookies ("session cookies") are stored temporarily and are deleted as soon as you close your browser or when the session ends. Other temporary cookies are stored longer, such as when you add products to the shopping cart or click "understood & agreed" in our cookie notice. Some cookies, such as for analytics, are persistent and stored indefinitely, unless you clear them in your browser.

Why we use cookies
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, for example, for the shopping cart to work, or while you are logged in to your account. Other cookies also enable us to track and target the interests of our visitors and customers to enhance the experience and Offerings on our Website. Third-parties serve cookies through our Website for analytics and other purposes.

Controlling cookies
You have the right to decide whether to accept, block or delete cookies. You can set or amend your web browser controls to accept or block cookies, and use your browser controls to delete existing cookies. As the means by which you can block cookies through your web browser controls vary from browser to browser, please refer to your browser's help menu for more information. If you choose to block cookies, you may still visit our Website, though the Offerings may cease to function properly and certain areas may be inaccessible.

How we use the information we collect

We use your information in the following ways:

  • To provide, maintain and improve the Offerings and our other products and services, including to operate certain features and functionality of the Offerings (for example, by remembering your information so that you will not have to re-enter it during this or subsequent visits);
  • to process your enquiries and otherwise deliver customer service;
  • to process your orders and payments, we share and use your information as described in the following sections here below;
  • to control unauthorised use or abuse of the Offerings and our other products and services, or otherwise detect, investigate or prevent activities that may violate our policies or be illegal;
  • to analyse trends, administer or optimise the Offerings, monitor usage or traffic patterns (including to track users' movements around the Offerings) and gather demographic information about our user base as a whole;
  • to communicate directly with you, including by sending you news, promotions and special offers or information about new products and services. Your opt-out options for promotional communications are described in the section "Your rights and choices" here below; and
  • in the manner described to you at the time of collection or as otherwise described in this Privacy Policy.

Sharing your information with third parties

We do not sell, trade, share or transfer your personal information to third parties except in the following limited circumstances:

  • We may share your personal information with our parent companies and subsidiaries;
  • we may share your personal information with third-party service providers to permit such parties to provide services that help us with our business activities, which may include assisting us with marketing, advertising our product/service offerings, or providing, maintaining and improving the features and functionality of the Offerings, among other things. For example, we may provide personal information to our service providers
    • such as courier services and freight forwarders for order fullfilment and shipments,
    • for hosting and maintenance of the Website and other IT systems,
    • for direct emailing of our news or notifications of our product/service offerings,
    • for accounting and necessary legal proceedings.
    The data shared can include name, email address, phone number, billing and shipping addresses, order history, IP addresses. All third parties are engaged under contract and obliged to meet appropriate security requirements and comply with all applicable legislation.
  • We may share your personal information when we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce our Terms & Conditions, including investigation of potential violations thereof, or (c) protect against imminent harm to our rights, property or safety, or that of our customers or the public as required or permitted by law;
  • we may share your personal information with third parties (including our service providers and government entities) to detect, prevent, or otherwise address fraud or security or technical issues;
  • we may share your Payment Information to process your payments or refunds, as further described in the section "Payment Information" here below;
  • we may share and/or transfer your personal information if we become involved in a merger, acquisition, or any form of sale of some or all of our assets; and
  • we may share your personal information with a third party if we have your explicit consent to do so.

We may also share aggregated or anonymized information with third parties for other purposes. Such information does not identify you individually, but may include usage, viewing and technical information such as the types of Offerings our visitors and customers generally use, the configuration of their computers, and performance metrics related to the use of Offerings which we collected through our technology. If we are required under applicable law to treat such information as personal information, then we will only disclose it as described above. Otherwise we may disclose such information for any reason.

Payment information

Credit card information
When you make a purchase on the Offerings with payment via credit card, the credit card information you provide as part of your Payment Information is collected and processed directly by our payment processor PayPal through their payment gateway. We never receive or store your full credit card information. PayPal commits to complying with the Payment Card Industry Data Security Standard (PCI DSS) and using industry standard security. PayPal may use your Payment Information in accordance with their own Privacy Policy here:

Bank account information
When you make a purchase on the Offerings with payment via bank transfer or PayNow, the bank account information you provide as part of your Payment Information is collected and processed by our bank DBS Bank Ltd. We do not store your full bank account information, unless required for refunds.

Other access to, or disclosure of, your information

The Offerings may also contain links to third party websites. This Privacy Policy applies solely to information collected by us. Even if the third party is affiliated with us through a business partnership or otherwise, we are not responsible for the privacy practices of such third party. We encourage you to familiarize yourself with the privacy policies of such third parties to determine how they handle any information they separately collect from you. Please be aware that we do not warn you when you choose to click through to another website when using the Offerings.

Your rights and choices

We may provide you with the opportunity to opt out of having your personal information used for certain purposes when we ask for this information. If you decide to opt out, we may not be able to provide our Offerings or certain features of the Offerings to you.

Communication preferences
If you no longer wish to receive our news or promotional emails, you may opt out of receiving them by following the instructions included on such communications or on the Offerings. Please note, however, that you may be unable to opt out of certain service-related communications.

Blocking cookies
You can remove or block certain cookies using the settings in your browser, but the Offerings may cease to function properly if you do so. For more information, please see the section "Cookies" here above.

How we respond to "do not track" signals
Your web browser may have a "do not track" setting which, when enabled, causes your browser to send a "do not track" HTTP header file or "signal" to each site you visit. At present, our Offerings do not respond to this type of signal.

Data subject rights
You can access, rectify, erase, restrict or object to our processing of your personal information at any time by emailing our Data Protection Officer via the Contact page, directly at, or by mail to the address here below. If you are unsatisfied with the response you have the right to lodge a complaint with your supervisory authority.

Accessing and updating your personal information

When you use the Offerings, we make good faith efforts to provide you with access to your personal information through the Account page, where you may access, review or, if it is inaccurate, correct, update or change your information at any time. If you are unable to use the Website, log in to your account, or to delete such information if it is not otherwise required to be retained by law or for legitimate business purposes, please send us your request via the Contact page, by emailing us at, or by mail to the address here below, with your name and the information requested to be changed or removed. We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort (for instance, requests concerning information residing in backups), jeopardize the privacy of others, would be extremely impractical, or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Policy. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

Please note that if you cease using the Service or we terminate your access to the Service in accordance with our Terms & Conditions, you may no longer have the ability to access or update your information on the Website.

We may retain your information as necessary for our business and legitimate interests, comply with our legal obligations or resolve disputes. Note that your information may remain in our systems even if you cease using the Offerings or we terminate your access to the Offerings.

Changes to the Privacy Policy

We reserve the right to change our Privacy Policy at any time. If we make changes, we will post them and will indicate on this page the policy's new version number and date. If we make material changes to this policy, we will notify you by email or through notice on the Offerings.

No children under the age of 16

AVLFX does not knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, you may not attempt to register for the Offerings or send any information about yourself to us, including your name, address, phone number, or email address. In the event that we confirm that we have collected personal information from someone under the age of 16 without verification of parental consent, we will delete that information promptly. If you are a parent or legal guardian of a child under 16 and believe that we might have any information from or about such child, please contact us via the Contact page, by emailing us at, or by mail to the address here below.


The security of your personal information is important to us. We maintain a variety of appropriate technical and organisational safeguards to protect your personal information. We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you, or in order to do their jobs. Further, we have implemented reasonable physical, electronic, and procedural safeguards designed to protect personal information about you. When you enter sensitive information (such as your password), we encrypt that information in transit using industry-standard TLS/SSL encryption technology. No method of transmission over the Internet, method of electronic storage or other security methods are one hundred percent secure. Therefore, while we strive to use reasonable efforts to protect your personal information, we cannot guarantee its absolute security.

Data breaches

We will report any unlawful data breach of this Website’s database or the database(s) of any of our third party data processors to you and all relevant persons and authorities within 72 hours of the breach if it is apparent that your personal data stored in an identifiable manner has been stolen.

Contact us

If you have questions or need to contact us about this Privacy Policy, please email us via the Contact page or at, or by mail to the address here below.

Loud Technologies Asia Pte Ltd
Data Protection Officer
50, Serangoon North Ave 4
First Centre #07-03
Singapore 555856

(v1.1 – 22 May 2020)

+65 8388 9888

  • Mon–Fri 10:00–17:00 GMT+8
    (except public holidays)
  • 50, Serangoon North Ave 4
    First Centre #07-03
    Singapore 555856

+65 8388 9888

  • Mon–Fri 10:00–17:00 GMT+8
    (except public holidays)
  • 50, Serangoon North Ave 4
    First Centre #07-03
    Singapore 555856